Asefrek n wassaɣ n umsaɣ (CRM)
Asefrek n wassaɣ d umsaɣ (ASU, s tenglizit ; customer relationship management - CRM) d allal n usefrek yettwaseqdacen i useḥbiber, asegzi d useǧhed n wassaɣen gar tkebbanit d yimsaɣen-is. Yessefk ad yili d allal yellan ɣef uẓeṭṭa, yettakken tamusni tamatut ɣef yimsaɣen, ayen ara yeǧǧen takebbanit ad tẓer ugar imsaɣen-is, ad ten-tefhem akken iwata, ad tesnerni amahil-is d tneflit-is.
Aẓar n wawal
[ẓreg | ẓreg aɣbalu]Seg tenglizit: Customer Relationship Management (CRM)
Seg teqbaylit: Asefrek n wassaɣ d umsaɣ (ASU)
Leṣnaf n imsaɣen
[ẓreg | ẓreg aɣbalu]ASU yettakk tamusni ɣef leṣnaf yemgaraden n yimsaɣen. Aya yezmer ad yebḍu imsaɣen ɣef tɣula am:
- Aswir n tnezzut
- Tamurt neɣ tama
- Anaw n ufaris i d-ttaɣen
- Tiddit n tiɣin
- Tussna-ya tettakk afus i tkebbanit ad tegzu ugar imsaɣen-is, ad teg tisuraf ilaqen i yal aṣnif.
Asḥissef n yimsaɣen
[ẓreg | ẓreg aɣbalu]ASU yessefk ad yesεu allalen n usḥissef n yimsaɣen. Aya ad yefk i tkebbanit:
- Ad tegzu acu i εeǧben neɣ ur εǧiben ara imsaɣen
- Ad twali anda i tezmer ad tesnerni tanfa-ines
- Ad tẓer ma yella kra n wugur deg ufaris neɣ umeẓlu
- Asḥissef-a yezmer ad yili s yiberdan am tezrawt s tiliɣri, isestanen s internet, neɣ tiririt ɣef yisestanen srid.
Asefrek n yisefka n yimsaɣen
[ẓreg | ẓreg aɣbalu]ASU yessefk ad yesεu allal n usefrek n yisefka n yimsaɣen. Aya ad yawi ɣer:
- Asekles n yisali n yimsaɣen am tansa, uṭṭun n tiliɣri, d wazal-nsen i tkebbanit
- Aṭṭaf n umezruy n tiɣin d temyigawin nniden
- Asekles n yiswiyen d wayen i ḥemmlen yimsaɣen
- Asefrek-a ad yeǧǧ takebbanit ad tesεu tamuɣli tamatut ɣef yimsaɣen-is.
Asegzi n umahil n tnezzut
[ẓreg | ẓreg aɣbalu]ASU yettakk allalen i usegzi n umahil n tnezzut. Aya yezmer ad yawi ɣer:
- Aṭṭaf n umezruy n temyigawin d yimsaɣen
- Asegzi n wamek i ttnernin yimsaɣen seg wasmi i d-kecmen ar tkebbanit
- Asegzi n wamek ttaɣen yimsaɣen d wacu i ten-yettawin ad aɣen
- Aya ad yefk i tkebbanit tamusni ilaqen akken ad tesnerni amahil-is n tnezzut.
Aseḥbiber ɣef wassaɣen d yimsaɣen
[ẓreg | ẓreg aɣbalu]ASU yefka allalen i useḥbiber ɣef wassaɣen d yimsaɣen. Aya yezmer ad yawi ɣer:
- Asekles n temyigawin akked yimsaɣen
- Aḍfar n yisalli d wayen yettilin gar tkebbanit d yimsaɣen
- Asefrek n yiswiyen d ccɣel ilaqen ad yettwaxdem akked yal amsa
- Aseḥbiber-a ad yeǧǧ takebbanit ad tẓer acu ilaqen ad texdem i yal amsaɣ d melmi.
Allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen
[ẓreg | ẓreg aɣbalu]ASU yessexdam allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen. Gar-asen ad naf:
- Imsawal udmawanen (chatbots) i tririt ɣef yisteqsiyen n yimsaɣen s wudem awurman
- Allalen n uselken n yisefka i wakken ad nẓer d acu ara yeḍrun
- Tirawt tawurmant i tuzzna n yiznan i yimsaɣen
- Allalen-a ttaken afus i tkebbanit ad tili yal ass d yimsaɣen-is s wudem ufrin.
Assaɣen yelhan d yimsaɣen d wazal-nsen i tkebbanit
[ẓreg | ẓreg aɣbalu]
ASU yessefk ad yefk tamusni ɣef wazal n wassaɣen yelhan d yimsaɣen i tkebbanit. Aya yezmer ad yawi ɣer:
- Asegzi n wazal n yimsaɣen i d-yettuɣalen yal tikelt
- Tamusni ɣef wamek ara nḥarez imsaɣen-nneɣ
- Asegzi n wazal n wawal yelhan i d-ttawin yimsaɣen yerḍan ɣef tkebbanit
- Tamusni-ya ad tawi takebbanit ad tefk azal meqqren i useḥbiber ɣef yimsaɣen-is.