Asefrek n wassaɣ n umsaɣ (CRM)

ASU-CRM

Asefrek n wassaɣ d umsaɣ (ASU, s tenglizit ; Customer relationship management - CRM) d allal n usefrek yettwaseqdacen i useḥbiber, asegzi d useǧhed n wassaɣen gar tkebbanit d yimsaɣen-is. Yessefk ad yili d allal yellan ɣef uẓeṭṭa, yettakken tamusni tamatut ɣef yimsaɣen, ayen ara yeǧǧen takebbanit ad tẓer ugar imsaɣen-is, ad ten-tefhem akken iwata, ad tesnerni amahil-is d tneflit-is.

Aẓar n wawal

Seg tenglizit: Customer Relationship Management (CRM)

Seg teqbaylit: Asefrek n wassaɣ d umsaɣ (ASU)

Leṣnaf n imsaɣen

ASU yettakk tamusni ɣef leṣnaf yemgaraden n yimsaɣen. Aya yezmer ad yebḍu imsaɣen ɣef tɣula am:

• Aswir n tnezzut

• Tamurt neɣ tama

• Anaw n ufaris i d-ttaɣen

• Tiddit n tiɣin

• Tussna-ya tettakk afus i tkebbanit ad tegzu ugar imsaɣen-is, ad teg tisuraf ilaqen i yal aṣnif.

Asḥissef n yimsaɣen

ASU yessefk ad yesεu allalen n usḥissef n yimsaɣen. Aya ad yefk i tkebbanit:

• Ad tegzu acu i εeǧben neɣ ur εǧiben ara imsaɣen

• Ad twali anda i tezmer ad tesnerni tanfa-ines

• Ad tẓer ma yella kra n wugur deg ufaris neɣ umeẓlu

• Asḥissef-a yezmer ad yili s yiberdan am tezrawt s tiliɣri, isestanen s internet, neɣ tiririt ɣef yisestanen srid.

Asefrek n yisefka n yimsaɣen

ASU yessefk ad yesεu allal n usefrek n yisefka n yimsaɣen. Aya ad yawi ɣer:

• Asekles n yisali n yimsaɣen am tansa, uṭṭun n tiliɣri, d wazal-nsen i tkebbanit

• Aṭṭaf n umezruy n tiɣin d temyigawin nniden

• Asekles n yiswiyen d wayen i ḥemmlen yimsaɣen

• Asefrek-a ad yeǧǧ takebbanit ad tesεu tamuɣli tamatut ɣef yimsaɣen-is.

Asegzi n umahil n tnezzut

ASU yettakk allalen i usegzi n umahil n tnezzut. Aya yezmer ad yawi ɣer:

• Aṭṭaf n umezruy n temyigawin d yimsaɣen

• Asegzi n wamek i ttnernin yimsaɣen seg wasmi i d-kecmen ar tkebbanit

• Asegzi n wamek ttaɣen yimsaɣen d wacu i ten-yettawin ad aɣen

• Aya ad yefk i tkebbanit tamusni ilaqen akken ad tesnerni amahil-is n tnezzut.

Aseḥbiber ɣef wassaɣen d yimsaɣen

ASU yefka allalen i useḥbiber ɣef wassaɣen d yimsaɣen. Aya yezmer ad yawi ɣer:

• Asekles n temyigawin akked yimsaɣen

• Aḍfar n yisalli d wayen yettilin gar tkebbanit d yimsaɣen

• Asefrek n yiswiyen d ccɣel ilaqen ad yettwaxdem akked yal amsa

• Aseḥbiber-a ad yeǧǧ takebbanit ad tẓer acu ilaqen ad texdem i yal amsaɣ d melmi.

Allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen

ASU yessexdam allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen. Gar-asen ad naf:

• Imsawal udmawanen (chatbots) i tririt ɣef yisteqsiyen n yimsaɣen s wudem awurman

• Allalen n uselken n yisefka i wakken ad nẓer d acu ara yeḍrun

• Tirawt tawurmant i tuzzna n yiznan i yimsaɣen

• Allalen-a ttaken afus i tkebbanit ad tili yal ass d yimsaɣen-is s wudem ufrin.

Assaɣen yelhan d yimsaɣen d wazal-nsen i tkebbanit

ASU yessefk ad yefk tamusni ɣef wazal n wassaɣen yelhan d yimsaɣen i tkebbanit. Aya yezmer ad yawi ɣer:

• Asegzi n wazal n yimsaɣen i d-yettuɣalen yal tikelt

• Tamusni ɣef wamek ara nḥarez imsaɣen-nneɣ

• Asegzi n wazal n wawal yelhan i d-ttawin yimsaɣen yerḍan ɣef tkebbanit

• Tamusni-ya ad tawi takebbanit ad tefk azal meqqren i useḥbiber ɣef yimsaɣen-is.